What is Guest Posting? Know Why is it Useful

Guest posting or guest blogging is a digital marketing strategy in which you publish your blogs on a different website as a guest. Normal blogs are posted on your own website but guest posting refers to when you are writing articles on a different website having a wide and similar audience as yours. 


This helps to target new audiences and bring more sales. A lot of new traffic can be brought to your website which will eventually help your website grow. This is vital from the perspective of SEO as well as it helps to improve your page ranks. 


Now, let’s have a look at the reasons on why you should do guest posting and write quality guest posts and how it can help your website and business to grow. 


Source : watchmetech.com

Why Should You Do Guest Posting?


  1. Increases Traffic


The foremost reason is that guest blogging increases traffic on your website and with this, you can boost your sales more. It is obvious that when you publish blogs regularly on a different website belonging to the same niche as yours, the audience over there will be interested in knowing about the products and services you sell and that’s why they come to your website. Now, the next job of yours will be to convert the incoming hot leads into prospective customers. 


  1. Improves Page Ranks


It is vital for you to choose a website with a Domain Authority of more than 25 to publish your blogs. If you post them on websites with a low DA, it will lower down your overall SEO score. The reason is that traffic will be coming from the low DA websites to your website through backlinks and backlinks from good websites should be your target and not the bad ones. Remember, quality is more important than quantity so aim for websites from which you can earn quality backlinks as Google will take this into account and your page ranks will be improved.




Aim for quality guest posts and you will be earning a lot of benefits through this marketing strategy. Buying guest post backlinks is also an option where you can work with popular guest posting services who will help you in finding relevant websites of your domain and create relevant content as per your needs.

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